From Breakdown to Brand: The Journey Continues Most clothing brands sell you an image. We sell you a mirror. Born from Breakdown Positively Stubborn started as a memoir which documented every breakdown, breakthrough, and brutal truth learned in the rubble of rebuilding. The book was supposed to be the end of the story. It was just the beginning. Built in the Mess Readers didn't want polished. They wanted real.
They wanted clothing that represented the truth: we're all under construction. Always rebuilding. Never finished. So we created collections that tell the full story, not just the awakening, but everything that comes after.
Performance Wear + Philosophy
Suits printed on athletic fabric. The mask we wear to the world, fused with the real work happening underneath. It's a metaphor you can wear. Five designs. Five truths. Zero bullshit
Built Different. Again. The Awakening broke you open. The Fall builds you back, differently this time. This collection represents the second rebuild. The one where you know what you're doing. Where confidence meets humility. Where strength meets softness. You're not the same person who woke up. You're not supposed to be. This collection is about owning your evolution. The Journey Continues
Two phases down. More to come.
This isn't a brand that arrives at "finished." We evolve with you.
Phase 3 is already in motion. Stay tuned.
